Greg Imahara on how Apperian Addresses Enterprise Mobility

At GigaOM Mobilize 2013, an interview with Greg Imahara, RVP of Sales at Apperian, covered what Apperian does, the challenges of enterprise mobility, an Apperian use case, and some parting thoughts on the industry. If you're looking for a succinct description of what we do and how we view best of breed enterprise mobility, watch this 3:27 video. At 0:45 Greg explains the challenges of enterprise mobility, BYOD, and why it's the corporate apps and data that matter most. At 1:29 Greg describes a use case for mobile application management, using Cisco's sales enablement app as an example. They doubled users, in quarter the time, at half the price. At 2:24 Greg's parting thoughts on enterprise mobility are that it's no longer about the device that only costs a couple hundred dollars, but the corporate data that's priceless. He describes the Apperian capabilities for app security and lifecycle management.