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This post is from the Apperian blog and has not been updated since the original publish date.

Last Updated Nov 03, 2014 — App Management expert

Securing the True Mobile Endpoint: Apps & Data

App Management

95. That’s the percentage of IT executives and security professionals who are concerned about BYOD security according to a recent survey conducted by Check Point. Perhaps more alarming is the fact that the same survey revealed that nearly half of participants admitted to suffering a BYOD security incident costing in excess of $250,000.

Traditional Security Models and BYOD Don’t Mix

It’s clear that enterprises are struggling to keep pace with the growth and implications of bring your own device (BYOD). The reason? BYOD is more than just the latest IT trend. It’s altered the business landscape completely, affecting the role of IT and enterprises, as well reshaping business workflows, how we work, and where we work. To put it simply, the impact of BYOD is far greater than previous IT advances and applying the old security model to this new technology does not work. Before BYOD, Blackberries and other corporate-issued devices were at the forefront of the enterprise mobility movement. At that time, enterprises imposed centralized control over the devices themselves. This made it possible to perform updates, apply patches, and shutdown devices remotely in the event of a security concern. While mobile device management was a valid method for securing corporate property, this approach fails to adapt to and address the needs of the modern BYOD user. In addition to the legal ramifications of implementing device-level security measures on a personal device, mobile device management doesn't have the infrastructure to support today’s modern mobile environment. Both apps and devices are the subject of frequent updates and upgrades, leaving enterprises supporting mobile device management vulnerable to security threats as they are forced to constantly play catch-up to the latest device and OS versions available on the market.

Securing the True Endpoint

With the introduction of BYOD, the true endpoint of enterprise mobility switched from devices to apps and data. By focusing on security where it matters, enterprises can achieve fine-tuned security and control without compromising users’ devices. This can all be accomplished through mobile application management (MAM™), which is capable of covering the security, administration, and management of public, custom, and hybrid applications. Using MAM, enterprises can add a layer of security to applications that protects sensitive data regardless of who is using them and where they are installed. This means that your apps stay secure and can be used by permanent employees, contractors, and part-time employees alike. Security controls, user permissions, and updates can all be applied through an intuitive administration panel, making it easier than ever to customize your enterprise mobile environment.

Balance usability and security to drive mobile adoption rates

A BYOD security approach that addresses the true point of vulnerability also holds advantages that stretch far beyond securing data. By zeroing in on apps and data rather than physical devices, it’s much easier to scale mobile solutions to grow side-by-side with your company. BYOD users are also much more comfortable with app-level security, as it doesn’t affect their personal property. With MAM you achieve the right balance between security and usability, which is key in not only for keeping corporate data safe, but also for promoting mobile app adoption.

How To Secure The True Mobile Endpoint: Apps & Data

To learn more about balancing security true end point security and usability, watch this webinar recording with Alan Murray, SVP of product at Apperian. He discusses the pros and cons of various mobile security methods. Learn how an app-centric approach can provide fine-grained security and control across all workers, including BYOD and contracted workers, where MDM and device management can’t.    

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