Skip to main content
App management icon

This post is from the Apperian blog and has not been updated since the original publish date.

Last Updated Jan 27, 2014 — App Management expert

Bracing for BYOD 2.0

App Management

A growing number of industry experts maintain that we're in the era of bring your own device (BYOD) 2.0 where the needs of the employee and the enterprise are coming into full alignment. In a clear distinction made by Bob Egan in a post for Forbes, “If BYOD 1.0 has been responding to the needs of the employee, BYOD 2.0 efforts will focus more on where the the needs of the enterprise and the employee intersect. Perhaps the most valuable key attribute of BYOD 2.0 will be to provide right-time experience (user interface + user experience) to the systems, solutions and points of collaboration that are mutually relevant to the company and to the employee.” We couldn't agree more. In fact, we would take this a step further by underscoring how BYOD works most effectively when there is clear mutual benefit to both the employee and to the company.

When companies are able to provide employees with an enterprise app store that's easy to navigate, find, and download applications, both the company and employees win. As companies develop more enterprise mobile apps, their IT organizations will also need to strike a balance between putting in place mobile app security policies that protect the organization and its customers from misuse of proprietary data via malware, trojans, viruses, etc. without crafting policies that are too wieldy or draconian for employees to abide by. This will become even more important as employees expand their use of enterprise apps beyond mobile email and adopt other types of productivity-enhancing apps such as mobile CRM, mobile ERP, mobile sales automation, or field service tools, etc. An enterprise mobility solution focused on mobile application management (MAM®) can address the convergence between satisfying the needs of both employees and enterprises.

Our MAM platform is designed with the kind of flexibility that makes it easy for employees to locate and use the types of mobile tools that can help them do their jobs better while providing IT with a level of automation and sophistication that makes mobile management easy and logical. Using MAM, companies can provide employees access only to those apps that they are qualified to download based on their roles. Meanwhile, as the BYOD 2.0 era ushers in countless new productivity-enhancing apps for companies to exploit, employees can rest assured that their personal data won’t be disrupted on their devices.

More from the Blog

View more
Apr 30, 2020

Mobile Application Management: A Forward View

App Management
  IT Is Adapting in the Midst of the COVID-19 Pandemic The Coron ...
Read More
May 19, 2019

Sneak Peek: How Are IT Leaders Driving Mobile App Adoption?

App Management
Apperian conducted the The Mobile Enterprise Application Survey to fin ...
Read More
Jan 30, 2019

Part 1: App Security Should Be an Integral Part of Your DevSecOps Process — Not an Afterthought

Application Security
What are the key considerations and components of DevSecOps? The in ...
Read More
Nov 19, 2018

Breaking Down the New California IoT Law

Application Security
Recently California passed legislation regarding the security of all I ...
Read More
Contact Us