Analyst Report Finds Responsive App Delivery Results in Happier Customers
We were delighted to be interviewed recently alongside companies like CloudBees, Comcast, General Electric, HP, IBM, Microsoft, Puppet Labs, and a few others for an in-depth Forrester report entitled “Modern Application Delivery Demands A Modern Organization”.The report suggests that “Modern organizations break down functional fiefdoms, eliminating unnecessary handoffs and streamlining their delivery approach. The modern organization is better able to respond to increased competition and rising customer expectations by focusing on delivering business outcomes rather than optimizing role efficiency.” There’s no doubt that specialized roles and complex hierarchical management structures are major bottlenecks that slow the overall development and decision-making in any organization. They are all about retaining power and control, where a more modern approach can cut to the chase by creating a feedback loop between customer and developer ensuring a product that actually delivers what the end user wants. The DevOps movement enables greater collaboration so teams can move faster. Automation and standardization enables frequent releases without specialist gatekeepers. The instant impact of customer feedback drives developers to deliver more and provides more job satisfaction. Breaking down many of these barriers is clearly a massive undertaking, which is why we suggest that organizations don’t try to boil the ocean. An evolutionary process allows for goals to be established and measured in small steps. The business value will be validated by the customer and this is what should drive the change in philosophy and convince everyone of the need for change. As more and more organizations, large and small, get onboard with the modern approach to application delivery, the benefits are tangible. Another DevOps report that surveyed 9,000 firms found “high-performing IT organizations were twice as likely to exceed their profitability, market share and productivity goals.” The evidence is mounting and it vindicates our conviction that Continuous Delivery is the best route to improved applications. The Forrester report is unequivocal in its support for Continuous Delivery, concluding “Closer connections with customers, forged by faster feedback loops and responsive application delivery, result in happier customers and better business relationships. Employees are happier, too; they are more engaged and more productive, and this translates not only to better products but also lower turnover and lower recruiting costs.” We couldn’t agree more.