Skip to main content

This post is from the Apperian blog and has not been updated since the original publish date.

Last Updated Jun 05, 2014 — App Management expert

Is Apple Poised to Take Over the Mobile Enterprise?

App Management

Is Apple Poised to Take Over the Mobile Enterprise?

Apple has always been synonymous with consumer apps. But as Apple continues its transition under CEO Tim Cook and looks for new opportunities to drive innovation and growth, the company may well be looking to expand its reach beyond the consumer market and into the mobile enterprise. According to Gartner, less than .01% of consumer mobile apps will be considered a financial success by their developers through 2018. And while Apple will no doubt continue to rely on its Apple App Store as a cash cow and foster the development of consumer apps, the company will likely explore new revenue-generating territory, including a greater push into enterprise mobile apps.

The buzz among some industry pundits is that Apple may be looking to make a significant push into several vertical markets, including the development of a healthcare platform that would allow it to connect and distribute data between an iWatch (should Apple decide to build a smart watch) and various devices; from heart and oxygen monitors at doctor’s offices, to exercise equipment at local gyms. As the market for enterprise apps continues to gain momentum, this may turn out to be one of the next big opportunities that Tim Cook and Apple (as well as countless app developers) decide to pursue. Especially as the tablet market continues to grow and company employees expand their use of tablets to handle daily work activities.... Read the full article on WIRED Innovation Insights.

More from the Blog

View more
Apr 30, 2020

Mobile Application Management: A Forward View

App Management
  IT Is Adapting in the Midst of the COVID-19 Pandemic The Coron ...
Read More
May 19, 2019

Sneak Peek: How Are IT Leaders Driving Mobile App Adoption?

App Management
Apperian conducted the The Mobile Enterprise Application Survey to fin ...
Read More
Jan 30, 2019

Part 1: App Security Should Be an Integral Part of Your DevSecOps Process — Not an Afterthought

Application Security
What are the key considerations and components of DevSecOps? The in ...
Read More
Nov 19, 2018

Breaking Down the New California IoT Law

Application Security
Recently California passed legislation regarding the security of all I ...
Read More
Contact Us