This post is from the Apperian blog and has not been updated since the original publish date.
Mobility News Briefing - April 22
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The story? Kif Leswing of Business Insider reported that based on Apple's recently released annual environmental report, the company recovered 2,204 pounds of gold, currently priced at $1,229.80 per troy ounce, totalling just under $40 million, $39,502,000 to be exact.
Background? Recycling used smartphones and computers to keep valuable materials out of landfills is just one of Apple's many environmental initiatives. The company is also building and funding fields of solar panels and raising awareness of conservation and environmental issues like climate change with their "Apps for Earth" campaign.
That's how much materials Apple recovered in 2015 to reuse through their take-back initiative. The majority of the materials was made up of steel, plastic, glass, aluminum, copper, as well as smaller portions of cobalt, nickel, lead, zinc, tin, silver and most notably, gold.
How do they do it? Robots... and partners too but Liam, the robotic system that Apple created to deconstruct iPhones, detect, remove, and separate the valuable materials, is super cool. Liam is able to extract cobalt and lithium from the battery, gold and copper from the camera, and silver and platinum from the main logic board, see a video here. For more details check out the full story on Business Insider.