Accelerated Growth Due to COVID-19 Drives 30% Annual Growth Rate in Value Stream Management Market

Plano, TX – October 15, 2020 –, the creator of the industry’s first intelligent Value Stream Platform, today announced the company has been named the Global Leader in Value Stream Management in the Vendor Selection Matrix™ Value Stream Management by Research In Action, an independent research firm based in Germany. The findings of the report are based on a global, cross-industry survey of 1,500 enterprise IT and business decision makers and in-depth vendor interviews. was also named the leader in Customer Satisfaction and the Global Value Leader.

These awards from Research In Action are another of a steady stream of accolades for’s leadership and innovation in the value stream market. In July the company was named a Leader in The Forrester WaveTM: Value Stream Management Solutions. In September, GigaOm’s Radar for Value Stream Management recognized as the only “outperformer” in the market. And most recently, Gartner has recognized as a representative vendor in their Market Guide for DevOps Value Stream Management Platforms and Market Guide for Value Stream Delivery Platforms.

“We are honored to be recognized as the Global Leader in value stream management by Research In Action. It is equally gratifying to be distinguished for our ongoing effort to provide a highly valuable, outstanding experience for our customers,” said Gaurav Rewari, CTO & GM of AI and VSM at “As organizations continue to adjust to the increasing digital demands of operating in a pandemic environment, we remain committed to providing them with the data-driven value management solutions they need to deliver for their customers.”

According to Research in Action, the value stream management (VSM) market is growing at an average of 30% annually, a rate the firm notes is “much faster than most other IT markets.” Research indicates the growth is driven by organizations’ desire to “show that they are truly creating value when delivering digital processes to their business counterparts.” The findings also showed that market growth has been accelerated by the COVID-19 pandemic, which “has pivoted the conversation within product teams towards cost versus value and outcome delivered from software projects.” Looking ahead to 2021, the firm predicts “value stream management to emerge as a driving force to accelerate the success of Agile and DevOps at a large scale.”

“Our research shows that demonstrating business value is the leading driver for VSM adoption. With its close alignment to SAFe practices,’s ability to align business and IT objectives and provide meaningful, AI-powered insights, in context, to different stakeholders across value streams is critical in helping organizations realize their VSM goals,” said Eveline Oehrlich Research Director Research In Action GmbH.

Additional findings from the report indicate:

  • Value Stream Management is a must do, not a nice to do. Enterprises are realizing that increasing the velocity and quality of software delivery are not the only goals. Business teams and product owners are looking for return on investment. New features, new applications, or changes to existing products or services must create value in the eyes of the customer and the adoption of VSM is critical to ensure that the full value of the effort and work is realized.
  • VSM stakeholder map is expanding. Digital transformation and the demand for digital services and products have accelerated tremendously. These efforts include a broad set of methodologies such as Agile and DevOps that encourage fluidity and mid-course adjustment and include members from a variety of teams such as program management, business teams and representatives across the software delivery value chain.
  • Visibility and contextual insight instead of information is key in software delivery. While information is a piece of knowledge that is the same for everyone, contextual insight is the ability to see and understand the presented information relative to one’s context – i.e. their role.
  • Total commitment is still a challenge. The software delivery stream is a complex network of linked stages and activities, and organizations need to understand what happens before ‘Dev’ in the plan, design and creation stages, and after ‘Ops’ in the customer feedback and support stages. Total commitment across the value chain plus executive support must be present to drive change.

Get a complimentary copy of the 2020 Vendor Selection Matrix: Value Stream Management courtesy of more information and to stay current with’s latest news, please visit

About is an industry-leading technology company dedicated to helping Global 5000 enterprises achieve digital transformation goals. Using value stream management as its cornerstone, combines innovative technologies in agile planning, application protection, software testing and delivery, and artificial intelligence into a unified Value Stream Platform. makes it possible to connect software development and delivery efforts to strategic business outcomes and create secure digital experiences customers trust. Learn more at and join the conversation on Twitter @digitalaisw.

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