Bloomberg businessnews interview on Apple execs initiatives

I had a great discussion with Doug Macmillan a writer from Bloomberg who is doing a story on how several Apple execs have realized that they could do more to help Apple's App ecosystem outside of the company then inside of Apple.

Doug's article is spot on and gives a great aggregated perspective from several of us. There only a few once in a lifetime opportunities in life and Apperian certainly fits that bill. With the launch of EASE v2, our new investors from Northbridge, Bessemer, and iFund, our great new customer briefing center and corporate offices in Boston, I feel like the stage is set for Apperian to provide the premiere platform that will fuel Apple iOS's growth in the enterprise.

Read article at Bloomberg Business week.