Rue La La Launches on iPhone and iPad
Apperian is very excited to have launched the Rue La La App. Rue La La is great example of Apperian's extensible mobile commerce platform, which allows us to develop virtually any type of m-commerce application. Plus, we built the app to work on both the iPhone and iPad, but the app is fully "optimized" to take advantage of the iPad features.
We believe that our approach transforms the mobile shopping experience with because it's fast, easy to use, and "makes sense" to users who expect a real-time experience on their mobile device that is better than the web. We have enjoyed working the Rue La La on this project. The company entered mobile commerce in 2009 with the introduction of a mobile portal.
Apperian wanted to create a the premier solution for Rue La La members to shop using iPhone or iPad by leveraging Rue La La's 48-hour boutiques that create urgency and excitement among members. The urgency that accompanies the opening of each boutique is a "mobile device fit" and provides increased opportunity to shop and pass along membership from anywhere. In addition, we incorporated "bump" technology into the iPhone app to let members quickly share the app and membership with friends by "bumping" their phones together. The information passed between phones is encrypted and leverages the same security employed in online banking.