Last Updated Jul 15, 2013 — App Management expert
App Management

As the bring your own device (BYOD) movement continues to gain momentum, a growing number of company leaders are recognizing the benefits that can be gleaned by providing different employee groups with corporate mobile applications. Among the roles where decision-makers see the greatest potential for leveraging enterprise mobility for productivity gains is within the sales organization.

As Brendan Cournoyer points out in a recent blog for Brainshark, with salespeople spending so much time in the air and on the road, they are typically the most mobile operatives within a company. Other reports which demonstrate the benefits of mobile sales enablement continue to surface. For instance, Profitable Channels recently published a report on the topic where it finds that many organizations that have adopted the use of tablets and other mobile technologies are seeing top and bottom line business benefits from their investments in mobile sales enablement programs. This includes productivity and financial payback in areas such as; revenue growth, sales effectiveness, and improved customer experience.

Of course, the productivity gains and business benefits of enterprise mobility aren’t limited to sales teams. Other roles within the organization such as; field service, finance, HR, marketing, operations, and distribution can each benefit from the use of mobile devices and enterprise apps. For instance, as an Arthur D. Little whitepaper points out, due to the complexity associated with detailed construction projects, it makes sense to equip project managers, engineers, and other supervisors with mobile project management, safety, and other mobile apps that can help them ensure that they adhere to project specifications while addressing regulatory and compliance requirements.

In order to obtain the productivity and cost savings gains that can be generated by the use of enterprise mobile apps, it’s critical for decisions-makers to develop an effective enterprise mobility strategy. At Apperian, we recommend building a strategy based on the use of a mobile application management (MAM) solution that can protect the personal data and apps of employees while securing sensitive company and customer information.

Are you ready to scale your enterprise?

Explore

What's New In The World of Digital.ai

August 14, 2023

Streamlining Application Development and Deployment for the Financial Services Industry

Enhance financial services with tailored strategies: secure apps, testing, efficient release & monitoring. Read on to learn more!

Learn More
June 23, 2023

Governance and Compliance for DevOps at Scale

Implement a Software Chain of Custody in DevOps for compliance, traceability, and cost reduction. Gain visibility and automate processes with Digital.ai Release & Deploy.

Learn More
April 30, 2020

Mobile Application Management: A Forward View

With the immediate shift to remote workforces and mobile app usage, learn what IT teams must have in place for enterprise systems of mobile apps via a Mobile App Management (MAM) solution for IT…

Learn More