Unwrapping the Lifecycle: It’s All About Fostering App Adoption

A look at how the app lifecycle is all about fostering app adoption:

• Identify: the key constituents, the business need, and the business case
• Specify: the app's requirements, the target platforms, the product roadmap; evaluate whether to make, buy or integrate
• Acquire/Develop: develop, test, and iterate the app -- repeat as required (agile); integrate with backend data; quality control
• Secure: secure and authenticate users, apps, and devices; encrypt data -- for access, storage, and transmission
• Deploy: distribute, promote, provision, fulfill, and track
• Support: help, listen, improve, simplify; track, log, measure, report, analyze, improve; decommission; begin cycle again, from the top

To learn about how you can drive app adoption -- including practical internal marketing tips -- download the Enterprise App Adoption eGuide here. Ask yourself...

• Who is the customer?
• What do they need?
• How best to deliver it?
• Is it policy-compliant?
• How will they access it?
• Is it used regularly?